Whoot Africa

15 Questions with the CEO – Femi Taiwo of Privateproperty.com.ng

Here on Whoot Africa, we not only showcase brands, but we also talk to the people behind those brands and have them share with us their back stories as well as give tips on how to successfully start and run a business.

Welcome to Whoot Africa’s – 15 Questions with the CEO.

Today, we will be talking with Femi Taiwo , Co-Founder of Privateproperty.com.ng



1.      Can you tell us a little about yourself and Privateproperty.com.ng as a brand you represent?


I’m the Co-Founder and Managing Director of www.privateproperty.com.ng the leading property website in Nigeria. Private Property is an online Real Estate marketplace where property Buyers, Tenants, Estate Agents and Landlords connect. We make it possible for people looking for property for sale or to rent in Nigeria to find information on available properties being advertised by Estate Agents or private individuals.



2.      How did you get started in Business and what did it take for you to get to where you are today?


I always had a burning desire to run an internet based business and there was a period my family was looking for a property and we couldn’t find, this led to my discovery of the information gap in the Real Estate industry, thus I turned this problem to a business opportunity.


3.      What were you doing before Privateproperty.com.ng kicked off and why did you decide to start Privateproperty.com.ng


I was fresh out of the University so I was pretty much unoccupied. I started Private Property from a need as I’ve earlier noted.




4.      Did you know you were going to be an Entrepreneur all along or did it happen by chance?


I have always wanted to make my impact on earth and by so doing; I believe it can be achieved as an entrepreneur.


5.      What do you love most about your business and your life as an Entrepreneur?


The freedom to create things that can impact millions of lives.


6.      What keeps you and the Privateproperty.com.ng team motivated?


Customer satisfaction and testimonials, hearing that people are buying and renting their dream homes through our portal makes us fulfilled


7.      What do you think are the most important personal skills someone must have to be successful in business?


I wouldn’t mention any skills, but I know to be successful, one needs to be passionate about whatever one is doing. Persistence is also key, and finally knowledge, you have to constantly seek knowledge.




8.      How do you envision Privateproperty.com.ng in 5-10years from now?


We want to keep innovating and improving on making it easier for people finding properties in Nigeria. We see ourselves building a Nigerian company held to global standards.



9.      What are the obstacles you encountered in your business journey and how did you overcome them?


The main challenge we face is educating the property industry about the benefits of online advertising and quality detailed property listings.


10.  How would you describe your leadership style?


I wouldn’t say I have a particular style, but I love to inspire people to do things and not just at work, but everywhere I go or projects I get involved in.


11.  Why did you choose this line of business/service or product and when did you know it was it for you?


I have always had a passion for technology. While in the university, I was already preparing my business plan to start my company as soon as I graduated.



12.  Who was the most influential person or mentor in your life?


I have had a few influential people in my life. I would mention My Parents, My relatives and my current investors.


13.  What was the BIGGEST risk you’ve taken?


It was selling my stocks of many years in several publicly traded Nigerian companies and then used the funds to start my company.


14. What do you think about college education? Should kids go to college now or get into business if they feel it’s a better choice? Considering some of the world’s greatest never had college education, your thoughts?

I believe education is important and we shouldn’t encourage kids to drop-out, rather we should inculcate entrepreneurship in their generation. A way of doing this is to introduce entrepreneurship as a compulsory course in every Secondary and Tertiary institution’s’ curriculum.


15.  What would be the most important piece of advice you could give to young entrepreneurs and why?


Dare to be different, never say never!! This is simply because we need a new breed of young entrepreneurs who will think beyond the normal way of doing things and challenge the status quo.


Visit PrivateProperty.com.ng to find your dream property, you can also keep up with Private Property for latest listings via Twitter and Facebook


Whoot Africa

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