Whoot Africa

15 Questions with the CEO – James Collins of Mavin Energy Ltd

Here on Whoot Africa, we not only showcase brands, but we also talk to the people behind those brands and have them share with us their back stories as well as give tips on how to successfully start and run a business.

Welcome to Whoot Africa’s – 15 Questions with the CEO.

Today, we will be talking with James Collins, CEO of Mavin Energy Ltd



1.      Can you tell us a little about yourself and Mavin Energy as a brand you represent?

My Name is James Collins popularly known as Jay Mavin. I’m a dynamic individual and I put in my best efforts into any project I am handling. Mavin Energy as a brand is one energy supply company with unique selling points that synergizes with all departments to satisfy the need of our energy consumer.

We stand out for top-notch delivery on energy products.


2.      How did you get started in Business and what did it take for you to get to where you are today?

I started my business like every young entrepreneur studying the needs of our society and evaluating the solutions. It has not been an easy ride but with determination, focus and teamwork we have become one of the fastest growing energy companies in Nigeria.


3.      What were you doing before your Mavin Energy kicked off and why did you decide to start Mavin Energy?

I used to own a club in London called “Club Da Boss” so when I relocated back to Nigeria I found out that the energy needs of our society were not being met so I decided to offer services that could meet the needs of the average energy consumer.


4.      Did you know you were going to be an Entrepreneur all along or did it happen by chance?

I have always been business minded growing up, taking advantage of the opportunity afforded to me when I was in London to open my own nightclub to provide high quality entertainment to the people of London.


5.      What do you love most about your business and your life as an Entrepreneur?

I will say the ability for me to put smiles on the faces of my customers and also the opportunity to create endless employment opportunities in a society where unemployment is the order of the day.


6.      What keeps you and the Mavin Energy team motivated? Would you consider that the business has been successful as a result of your relationship with Don Jazzy being your brother or has it been hard work like any other business venture for you?


Our source of motivation comes from so many aspects, but most especially from increased customers satisfaction and accretion demands for our services. Yes I owe part of my business success to my brother Don Jazzy because his enigmatic personality has attracted people to seek our services but as the famous saying goes “to whom much is given much is expected”.

People expect a lot from Mavin Energy so I make sure I put in extra effort and time to make sure we increase our market share in the energy sector.




7.      What do you think are the most important personal skills someone must have to be successful in business?


Determination, Street Smart Skills, Patience and Being Goal Oriented.


8.      How do you envision Mavin Energy in 5-10years from now?


5-10 years? Opening Mavin Energy filling stations in different cities all over Nigeria and also launch our lubricants. The Solar Energy installation services will be kicking off in the next few months.



9.      What are the obstacles you encountered in your business journey and how did you overcome them?


The Nigerian economy and business environments has its disadvantages, but I am a very positive and determined individual so I have decided to look at the positives and exploit them in taking my business forward.


10.  How would you describe your leadership style?


If you ask my staff they might be in the best position to describe my leadership style to you. From what I have been told  so far from staff and customers they admire and appreciate my ability to be “Time Oriented, Project Oriented and Goal Oriented”.

Most times I get to do most of the teamwork myself if it boils down to that. I believe a leader should lead by example.


11.  Why did you choose this line of business/service or product and when did you know it was it for you?


The insufficient energy supply in Africa especially Nigeria pushed me to invest in this line of business and I realized in March 2012 that it was a business venture I will succeed in.


12.  Who was the most influential person or mentor in your life?


On this occasion, it’s a tough call I have a couple but to mention a few I will say My Father Don Collins and My Brother Don Jazzy.


13.  What was the BIGGEST risk you’ve taken?


Naturally,  I’m a Risk-Taker having taken so many risks in my life time and in this business so far. I ordered ten trucks at a time when we only had supply demand for five trucks, I was very positive that we will be able to push boundaries and make more sales in different cities, thanks to reliable customers.


14. What do you think about college education? Should kids go to college now or get into business if they feel it’s a better choice? Considering some of the world’s greatest never had college education, your thoughts?


I personally think that the importance of education can never be overemphasized; it helps in building the young minds thereby preparing them for the future.


15.  What would be the most important piece of advice you could give to young entrepreneurs and why?


It’s simple “Have Faith In God, Never Give Up and Believe in Yourself “. The journey of a thousand miles starts with one step at a time.



Keep up with James Collins via his twitter page – @jaymavin or visit Mavin Energy Ltd for more information on their services and offerings.



Whoot Africa


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