London Advertising has announced the full time appointment of Brigitte Sesu Tilley-Gyado to drive new business for the agency across Africa. A Cambridge graduate, Tilley-Gyado had a successful career in business development in financial services in London and Switzerland prior to establishing her own business and marketing consultancy in Nigeria.
London Advertsing’s business model is to deliver ‘London-quality strategic and creative thinking anywhere in the world’ from one office in the UK capital.
Michael Moszynski, CEO of LONDON Advertising said: “We are thrilled to have been able to attract such a high calibre individual as Brigitte and that she is so energised by the opportunity to drive our progress in this exciting continent.
“Rather than follow the traditional route of opening full-service offices, we are establishing ‘embassies’ in key regional hubs, where our ‘ambassadors’ will be based, acting as a local point of contact through which clients can access the unrivalled strategic and creative skill set that we have in London.
“We have selected Africa for our first ambassadorial role as it is the fastest growing continent today. Our team has already has significant experience in Africa, for example, creating Glo, West Africa’s largest telco, launching Arik Air internationally and re-positioning the Republic of Congo.”
Brigitte Sesu Tilley-Gyado said: “Africa promises phenomenal future growth, which will require greater relationships between Africa and the rest of the world. At London Advertising, with our experience, capabilities, and global relationships, we are a bridge for clients to access this growth. We’ll also assist African brands and businesses differentiate themselves and compete more effectively in their local markets and internationally.”
London Advertising also recently announced that Bruce Haines, who formerly headed up Leagas Delaney, Leo Burnett and Cheil has joined LONDON as its chairman, adding a new layer of expertise and experience to help fuel the agency’s international ambitions.
Culled via Thedrum.com