Here on Whoot Africa, moving forward in showcasing the best of the African continent and its everyday inspirational business people who are making the most of their opportunities and skills is top priority to us. As we proceed in 2015, we decided to catch up with some of our previously featured brands, CEO’s and inspirational personalities to see what they are currently doing.
Today, Next Steps zooms in on Communications expert and businessperson, Tokunbo Durosaro who spoke to us in 2014 about her work as the Director of the Oando Foundation and their impact in the Nigerian education sector.
Since our interview with her, Ms Tokunbo Durosaro has moved on to become the first Nigerian Director of Hill+Knowlton Strategies Nigeria. Below is a statement released by the organisation in March 2015 about its African Operations Expansion into Nigeria.
We are pleased to announce we have expanded our physical footprint in Africa with the launch of a new office in Lagos, Nigeria. Hill+Knowlton Strategies Nigeria builds on our existing strong presence in Sub-Saharan Africa and further extends the agency’s ability to serve our rapidly expanding client interests in African countries in a fully integrated way.
The Hill+Knowlton Strategies global network consists of some 88 offices, including key African markets such as Egypt, Ghana, Kenya, Rwanda, South Africa, Tanzania, and Uganda.
Our entry into Nigeria reflects a recognition of the vast economic and commercial potential of the West African country, which sits among the top five investment countries in Africa, and which has seen a surge in capital inflows into the market. Additional streams for investment have also opened up, with the establishment of fledgling economic sectors in the Nigerian market. The growth in investment and funding for domestic companies, as well as an increase in Foreign Direct Investment (FDI) and joint ventures in the country, has created an attractive platform for us from which to grow and develop our client base.
“Global businesses with long-term growth strategies are focusing on the African continent,” said Lars Erik Grønntun, Chairman and CEO of Hill+Knowlton Strategies, Europe, the Middle East and Africa. “Nigeria has the largest economy in Africa, as well as a population of 170 million people which is expected to expand to 200 million by 2019. Hill+Knowlton’s presence in the Nigerian market will ensure that businesses have access to full-service communication strategies.”
Tokunboh Durosaro has been appointed the Managing Director of Hill+ Knowlton Strategies Nigeria. Ms. Durosaro has over 20 years of experience in public relations, branding, marketing and advertising – locally and internationally. Prior to joining Hill+Knowlton, Ms. Durosaro spent 14 years at the integrated energy group, Oando PLC, where she was a member of the Group Leadership Council. In the course of her 14 year stint with Oando Plc she was Head of Corporate Communications and successfully developed a comprehensive re-branding strategy for the smooth execution of Unipetrol and Agip re-branding to Oando PLC. She later became the Chief Corporate Services Officer. In 2011, she was responsible for establishing the Oando Foundation. The Oando Foundation supports the Nigerian government in meeting the Millennium Development Goals on achieving access to universal basic education. In her role as Director, she provided strategic direction, leadership and drove collaboration with public and private sector actors.
“Hill+Knowlton Strategies is a worldwide brand with decades of communications expertise,” said Sconaid McGeachin, the CEO of Africa, Middle East & Turkey. “The key to excellence is to leverage this global experience by recruiting excellent local industry leaders and talent to drive the strategy that Hill+Knowlton has for Nigeria.”
“I am extremely pleased to have been appointed to head up the Nigerian operation. The establishment of the Hill+Knowlton office in Nigeria will further enhance the PR landscape. Nigeria is a land of opportunity for international and local businesses alike, and we will ensure we provide our clients with excellent reputation management and powerful ideas that will deliver tangible impact against their business and communications objectives,” comments Tokunboh Durosaro.
Whoot Africa wishes Ms Tokunbo Durosaro all the best as she proceeds on her new directorship role. We look forward to some of her best works yet to be showcased.
Check out our previous interview with Ms Tokunbo Durosaru