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Whoot Africa’s Best Advice Series – Part 3 “Affiong Williams, Nara Lawrence, Shade Fashesin, Ugochi Nicole Ugbomeh & More

In the words of Samuel Taylor Coleridge “Advice is like snow – the softer it falls, the longer it dwells upon, and the deeper it sinks into the mind.”

The true secret of giving advice is, after you have honestly given it, to be perfectly indifferent whether it is taken or not, and never persist in trying to set people right – Henry Ward Beecher

The best kinds of advice are those ones we live by effortlessly, they are not forcefully given, but with refinement and from a place of love and care.

Here are this week’s CEO’s sharing their best advice with us. If you missed the previous parts of Whoot Africa’s Best Advice series click to catch up  Part 1 and Part 2


  Affiong Williams CEO of Reel fruit

I have received a lot of advice on ways to run a business, but I recently stumbled on a quote that put the day-to-day running into perspective:” In business you have to get comfortable with being uncomfortable. There are so many up and downs, so one must always be able to ride both waves without losing focus and purpose.


Nara Lawrence Co-Founder of Wasamundi.com

The best advice I’ve ever received was from my Uncle Dr. Ernest Molua, an Economist. When I was starting the business, I met him and told him about it. We had a lengthy discussion. When I was about leaving he said:

“No matter how hard it would seem, don’t give up”.  This advice has been very crucial to me especially during the very early days of the business when it felt the world was crashing on me. Also, when things are particularly low, his words resonate and encourage me. I’ve come to accept things being low are part of the whole equation and this helps me to get around my daily business; to celebrate high times and be grateful for low ones. In the end, they are all lessons.


Churchill Nanje CEO of Afrovision Group and Njorku.com


Mr Martin Fussong gave me the best advice… I was about to quit my job at Trustech and get a higher paying job in Douala and he told me

Why are you going to get a job in Douala when you have the ability and power to create jobs for others?”


Well this piece of advice kept me going throughout all these years. You know being a skilled software developer with experience; you will always get calls for jobs that will have very very attractive pay and other benefits. But whenever I think of what Mr Martin told me, I would not bother about getting the jobs and after a while when regret comes in like “Churchill why didn’t you get that job? you are so dumb”. This piece of advice will keep me on track, mainly because Mr Martin had worked for a company before as an engineer and then left the job to start his own company and he told me working for his own company was better.


Shade Fashesin of Shadecrown Concepts Nigeria/UK

The best advice I ever received was to surround myself with positive people who I can learn a thing or two from. This was from way back in university from my university tutor.

This has impacted my life as an entrepreneur greatly because I am constantly learning new things and reaching new heights on a daily basis. I always look for like-minded people and surround myself with people who can challenge and inspire me. I don’t have a direct relationship with some of these people but I surround myself with their materials by getting daily or weekly inspirational emails, articles and knowledge from different entrepreneurs that I follow closely.


Ugochi Nicole Ugbomeh  Co-Founder of Tranzit.NG


Advice gotten from wise people that have impacted my life, I can’t begin to count.  However this is one of my favourites “The way you live and build the first 25 years of your life, will have an effect on the next 15 years”.

Bishop Dag Heward-Mills of Light-house Chapel International Church said that at one of his crusades in Ghana that I attended. This has taught me that you start building what you want to enjoy later, now! You work towards your end goal by starting early! Your formative years are/is important; do not let anyone tell you otherwise.


Rodney Jackson-Cole Co-Founder of Tranzit.NG 


My uncle; in my early teens asked me a funny question one day. The guy that invented the iron what did he use? I was shocked and confused.

Then he asked again the guys that invented the bicycle what did they use? Again confused I said iron; seeing that’s the only material that is consistent with both. He smiled and pointed at his head. Their brains; they thought and built something awesome.

I live by that, always stay creative and never stop innovating. EAT. PRAY. INNOVATE


Muyiwa Boris Abiodun  Co-Founder of Tranzit.NG 


I was a top athlete in my teen years, I did the 400m sprint is 49 secs when I was 14yrs old. However, when I was 17, I fell ill and stopped running. In 2004, my early 20’s, I was watching the Olympics with my Uncle, Mr Obembe at his staff quarters in University of Lagos. He asked me why I stopped running, I told him about it. I also told him that I believed I was too old already.


He got visibly angry and shocked at how I had given up so easily. He told me, you won’t go very far with that kind of spirit, he advised me never to give up in the face of challenge(s) and to always try my best no matter what happens. That stuck with me and I never give up. For me, FAILURE IS NOT AN OPTION!
If you want to share your best advice with Whoot Africa, as a business man or woman, media personality or by simply being an inspirational personality … Kindly email us at – info@whootafrica.com …






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